X-Play Online Games logo as a video game distributor.

X-Play Online Games Inc., using the brand X-Play, was a live service game publisher and video game retail distributor in the Philippines. It was, at one time, the exclusive distributor of Blizzard Entertainment software products in the country.^[1]

The company was a subsidiary of IP E-Game Ventures, Inc., and was originally used as IP E-Game's brand for publishing casual live service games (hence the "Online Games" in its name). The company was reformed as a distributor of boxed retail video games after Level Up! Inc. merged its live service publishing operations with IP E-Game.

I-Play Online Games Inc. was registered on June 12, 2008, under the SEC number CS200808929.

In March 2008, IP E-Game Ventures, Inc. and GMA New Media Inc. announced the launch of I-Play Online Games Inc., a joint venture company, in Taguig City. I-Play, with an authorized capital stock of ₱800 million and an initial paid-in capitalization of ₱200 million, was a 50-50 joint venture of IP E-Game and GMA-NMI, which aims at evolving and promoting casual online gaming and its digital content development.^[2]

In the third quarter of 2008, the brand I-Play Online Games Inc. was changed to X-Play Online Games Inc., and its official site was revamped.^[3]

In 2010, it attempted to start an esports league called Pro-Gaming League. The plans for the league were later canceled.

In 2012, IP E-Game merged its live service publishing operations with its competitor, Level Up! Inc. Licenses for X-Play's existing live service games were transferred to Level Up!. X-Play later became a boxed retail distributor in the country.

X-Play would eventually publish NBA Street Online, as IP E-Game had various deals with NBA Philippines.^[4] X-Play also partnered with Take-Two International S.A. to develop a social web game,^[5] although it was unsuccessful.

Logo as a live service casual game publisher.

X-Play handled all casual, non-MMORPG titles under E-Games.

• Audition Dance Battle
• Band Master
• Operation 7
• Superstar Online
• O2Jam
• Top Speed (Held closed beta, but did not launch commercially)

Games after E-Games merged with Level Up!:

• NBA Street Online

This is an incomplete list of games X-Play was authorized to distribute in the country.

• Diablo III
• StarCraft II: Wings of Liberty
• StarCraft II: Heart of the Swarm
• World of WarCraft Battle Chest
• World of WarCraft: Mists of Pandaria

• Bioshock Infinite
• NBA 2K13
• NBA 2K14
• Civilization V: Brave New World
• Grand Theft Auto V
• The Bureau: XCOM Declassified

• Resident Evil: Revelations

• The Last of Us
• Ubisoft
• Splinter Cell: Blacklist

On November 5, 2012, the Philippine National Police's Criminal Investigation and Detection Group (CIDG), acting on the complaint filed by X-Play, raided various DataBlitz establishments for selling unauthorized copies of NBA 2K13 in the country.

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  Screenshot of the X-Play website after its rework in 2008.

1. X-Play About Us page. Snapshot from 2015. X-Play website author. X-Play website. Retrieved on 2023-08-29.
2. GMA Network goes online gaming with E-Games. March 03, 2008. Cris-Ann G. Odronia. Manila Times. Retrieved on 2023-08-29.
3. I-Play now X-Play. September 26th, 2008. gameshogun.ws author. gameshogun.ws. Retrieved on 2023-08-29.
4. IP E-Games-Level UP! merger creates largest gaming publishing business in PH. April 02, 2012 at 3:01 PM. Doris C. Dumlao. INQUIRER.net. Retrieved on 2024-03-06.
5. IP E-Games inks deal with gaming firm. April 28, 2012 at 12:03 AM. Paolo G. Montecillo. INQUIRER.net. Retrieved on 2024-04-08.