PlayPark

PlayPark logo since 2022.

PlayPark is a Southeast Asian gaming portal for live service mobile and PC games. It operates SEA servers for the Philippines, Singapore, Malaysia, Indonesia, and Vietnam. The brand is owned by Thailand-based tech holding company Asphere Innovations Public Co. Ltd. (formerly known as Asiasoft Corporation Public Co. Ltd.). In the Philippines, the brand and its operations are managed by PlayPark Inc.

Asiasoft Corporation Co. Ltd. was incorporated in 2001 and is headquartered in Bangkok, Thailand. Before its venture into the Philippines, it began its live service gaming operations in Southeast Asian countries like Thailand, Vietnam, Malaysia, Singapore, and Indonesia.

The PlayPark brand was introduced in 2011.

In 2012, Asiasoft Corporation, through its Singaporean subsidiary Asiasoft Online Pte. Ltd., announced that it was planning to enter the Philippine market.^[1] On February 10, 2012, one of PlayPark's SEA games, MapleStory SEA, announced that it would open its servers to Philippine players starting from March 7, 2012.^[2] The servers were shared among Singapore and Malaysia.^[3]

At that time, two other brands were introduced: PlayFPS and PlayCyberGames. Both brands target specific game genres; PlayFPS for shooter games and PlayCyberGames for MOBA games. Both brands were eventually shut down, and all games since are placed under the PlayPark brand regardless of game genre.

In 2014, Asiasoft Corporation acquired the Philippine company Level Up! Inc. The acquisition includes the licenses to Level Up!'s active game roster and the publisher of Level Up!'s games, Playweb Games Inc. The Level Up! brand was used as marketing for a couple of years before it was entirely retired in favor of the PlayPark brand.

Asiasoft renamed Playweb Games as PlayPark Inc., also known as PlayPark Philippines. The company operates and manages the brand in the country which includes hosting multiple events under the PlayPark brand, such as PlayPark All-Stars and PlayPark Xtreme Paskuhan.

In January 2022, PlayPark updated its logo with a more modern look to prepare the brand's venture into "game publishing 3.0", which refers to web 3.0's play-to-earn games.^[4] On April 2023, Asiasoft Corporation announced that its shareholders had passed a resolution to rename the company to "Asphere Innovations".^[5] The name change took effect on May 11, 2023.^[6] The rebranded company changed its logo to a design similar to PlayPark's logo.

1. Asiasoft putting up local online gaming unit. February 24, 2012. Louella Desiderio. Philstar.com. Retrieved on 2023-12-03.
2. MapleSEA Jumps to Philippines!. February 10, 2012. MapleSEA Administrator. MapleStory news. Retrieved on 2023-12-05.
3. MapleStory online game expands to PHL. February 22, 2012 at 6:16 PM. TJD. GMA News - SciTech. Retrieved on 2023-12-05.
4. PlayPark Debuts New Look! Endless Moments Of FUN Await. January 5, 2022. PlayPark team. PlayPark news. Retrieved on 2023-12-03.
5. The shareholders of Asiasoft have passed a resolution the Company’s name change to “ASPHERE INNOVATIONS” and announced annual dividend of Baht 0.53 for fiscal year 2022.. April 27, 2023. Asphere Innovations team. Asphere Innovations news. Retrieved on 2023-12-03.
6. Asiasoft Corporation Public Company Limited will Change its Name to ASPHERE INNOVATIONS PUBLIC COMPANY LIMITED. May 11, 2023. MarketScreener author. MarketScreener. Retrieved on 2023-12-03.