Level Up!
Level Up!, also known as Level Up! Games or LUG, was a PC live service game publishing brand and portal originally used by Level Up! Inc.
In 2006, the entire roster of netGames was moved under Level Up!. In 2011, a new company, Playweb Games Inc., took publishing operations from Level Up! Inc. In 2012, the entire roster of E-Games was also moved under Level Up!.
In 2014, Level Up! Inc. was bought by Asiasoft Corporation PCL (now Asphere Innovations). The Level Up! brand was retained until 2015 when it was retired in favor of using the PlayPark brand instead.
The brand was also shared by Level Up! International Holdings Pte. Ltd., Level Up! Inc.'s former owner, in independent overseas operations in Brazil and India. The Brazilian brand is still active and its group of companies is now known as Level Up Latam.
Related products and services
- Level Up! Global Games - A game credit distributor of international live service games.
- Level Up! Kids - A distributor similar to Global Games, but marketed games that were targeting a younger audience.
- Level Up! Music - A portal for showcasing songs based on games published by Level Up!.
- Level Up! cLiq - A social networking site for Level Up! players.
- Be There - A portal for playing Flash games.
- LU! Arcade - A successor to Be There, for playing Flash games.