Level Up! logo under PlayWeb Games, circa 2011.

Level Up!, also known as Level Up! Games or LUG, was a PC live service game publishing brand and portal originally used by Level Up! Inc.

In 2006, the entire roster of netGames was moved under Level Up!. In 2011, a new company, Playweb Games Inc., took publishing operations from Level Up! Inc. In 2012, the entire roster of E-Games was also moved under Level Up!.

In 2014, Level Up! Inc. was bought by Asiasoft Corporation PCL (now Asphere Innovations), and the Level Up! brand was retired in favor of using the PlayPark brand.

The Level Up! brand was also used by Level Up! International Holdings Pte. Ltd., Level Up! Inc.'s former owner, in overseas operations in Brazil and India.

• Level Up! Global Games - A distributor of international live service games.
• Level Up! Kids - A distributor similar to Global Games, but markets toward a younger audience.
• Level Up! Music - A portal for showcasing songs based on games published by Level Up!.
• Level Up! cLiq - A social networking site for Level Up! players.
• Be There - A portal for playing Flash games.
• LU! Arcade - A successor to Be There, for playing Flash games.