SEGA Corporation
SEGA Corporation is a Japanese video game company based in Tokyo, Japan. It is best known for handling various video game franchises, such as Sonic the Hedgehog, Persona, and Yakuza/Like A Dragon. It is also notable in the Philippines for publishing the rhythm game Hatsune Miku: Colorful Stage!.
SEGA Singapore Pte. Ltd., also known as SEGA Asia, was established in 2022 as SEGA's headquarters in the Southeast Asian region.
SEGA SEA Ambassador Program
The SEGA SEA Ambassador Program (SSA) is an initiative started by SEGA in mid-2025 to work with local SEA Creators. All titles under SEGA fall under this initiative.
Ambassadors receive exclusive access and other perks to promote various games and are chosen to attend various SEGA-related events, such as the Tokyo Game Show 2025.
SEGA Asia events
Since 2022, SEGA has been participating in or organizing a number of notable events in the Philippines.
| Event | Date |
|---|---|
| Electronic Sports and Gammit Summit 2022 | October 28-30, 2022 |
| Electronic Sports and Gammit Summit 2023 | November 3-5, 2023 |
| Like A Dragon: Infinite Wealth Philippine launch party | January 18, 2024 |
| SEGA ATLUS Festival 2024 | December 7-8, 2024 |
| SEGA ATLUS Festival 2025 | December 13-14, 2025 |
