McDonald's Philippines Sonic the Hedgehog 3 movie Happy Meal promotion (2025)
McDonald's Philippines ran a Happy Meal promotion featuring the movie Sonic the Hedgehog 3 from January 3 until January 17, 2025. The toys feature Sonic character figures that can be inserted in rollable toy containers.
Background
The video game movie Sonic the Hedgehog 3 was first released in the U.S. on December 20, 2024. In the Philippines, the movie was released a month later on January 15, 2025.
About
McDonald's Philippines ran the campaign from January 3 until January 17, 2025. The following 8 toys were released:[1]
- Sonic Original Roller
- Sonic Alt Roller
- Sonic+ (Super Sonic) Alt Roller
- Knuckles Alt Roller
- Shadow Alt Roller
- Shadow+ (Super Shadow) Alt Roller
- Tails Original Roller
- Tails Alt Roller
Differences in Philippine promotion
Incomplete set
The McDonald's Sonic the Hedgehog 3 movie set contains 12 toys in total, while the Philippine promotion only released 8. There are six characters: Sonic, Sonic+ (Super Sonic), Knuckles, Shadow, Shadow+ (Super Shadow), and Tails, and each with their "original" and "alt" roller versions for a total of 12 toys.
The Philippine set is missing the following toys:
- Sonic+ (Super Sonic) Original Roller
- Knuckles Original Roller
- Shadow Original Roller
- Shadow+ (Super Shadow) Original Roller
Other countries like the United States also released 8 toys, although they contained different set combinations than the Philippines. McDonald's in the UAE and South America released the complete 12-toy set.
Other differences
The toy boxes in the Philippines differ from those in other countries, although they still contain QR codes that link to the promotional Sonic the Hedgehog 3 movie browser game on HappyMeal.com. McDonald's Philippines did not have a Sonic the Hedgehog 3 movie Happy Meal cardboard box; instead, it used a generic Happy Meal box.
Gallery
Reference
- Happy Meal Sonic 3. Circa January 2025. McDonald's Philippines team. McDonald's Philippines Press Center. Retrieved on 2025-01-03.