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Flippy Bottle Extreme

Flippy Bottle Extreme is a 2016 mobile casual game developed by Philippine-based game developer Most Played Games for the Android and iOS platforms. It became one of the most popular mobile games in multiple countries in 2016.

Background

2016 bottle flip challenge trend

Bottle flipping is the act of throwing a plastic bottle filled with liquid into the air so that it rotates, in an attempt to land it upright on its base or cap.

On May 2016, a video of a teenager performing a successful bottle flip on a high school senior talent show was uploaded online. The video became viral, and it started the bottle flip challenge worldwide.

Several game developers have attempted to translate the trend into mobile games. The bottle flip gameplay is a physics-based game where the player swipes the screen in order to throw a bottle into another area of the level, where it must land on its base. The direction and intensity of the swipe will determine the trajectory of the bottle. Flippy Bottle Extreme was one of the most successful games that capitalized on the bottle flip trend in 2016.

About

Flippy Bottle Extreme was released on September 22, 2016.[note 1] Weeks after its release, it became the Top 1 in Google Play in the UK, Finland, Germany, Denmark, Sweden, Spain, Austria, Ireland, Latvia, Netherlands, Luxembourg, and Estonia. It reached Top 1 in the "Action and Arcade" and Top 2 in the "Games Overall" categories in the United States.[1]

Derrick Mapagu, Most Played Games' CEO, stated that understanding the target market was crucial to the game's success.[2]

The game's popularity was boosted by YouTube content creators, some of which have multi-million subscribers, who showcased themselves playing the game on their channels.

Other notes

Note

  1. As listed in its Google Play store page

References

  1. Game Developer From Philippines Made A Big Global Hit – Top 1 In USA, UK, and 16 Other Countries. October 25, 2016. Carsten. InsideGamesAsia.biz. Retrieved on 2023-03-08.
  2. The Filipino game developer who beat Pokemon Go. Nov 11, 2016. Nicai de Guzman. Entrepreneur Philippines. Retrieved on 2023-03-08.

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