X-Play to launch first online singing star search
Written by: Business Insight Malaya author
Publication: Business Insight Malaya
Date published: Circa 2010
Reality-TV goes online with the arrival of a singing competition that makes use of the world wide web as stage.
X-Play Online Games Inc. (X-Play), the casual games division of leading online gaming publisher IP e-Games Ventures Inc. (e-Games), unveiled "Superstar," an online game that promises to give the reality-TV search concept a big twist but with the similar noble goal of tapping undiscovered talents.
"Superstar: was announced last April 10 during "Domination IV," e-Games’ grand annual celebration held at SMX Convention Center, Mall of Asia Complex. "Superstar" will be formally launched this May as the country’s first online videoke.
No less than pop star Sarah Geronimo, the biggest product of modern local talent searches, is spearheading the project as endorser. She also lent her voice in singing its theme song "This Is My Dream."
"With the rising popularity of Internet sensations discovered over sites like YouTube and MySpace, ‘Superstar,’ which was developed by Shanda Interactive Entertainment, will serve as a big break for those yet to be discovered," said George Royeca, X-Play’s chief operating officer.
"Domination IV" proved to a perfect venue for "Superstar" as it attracted thousands of gamers just like its previous events. Enthusiasts got to sample the online videoke as idols of superstar wannabes showcase some numbers themselves. Guest stars include soloists Mark Bautista and Rachelle Ann Go and bands Parokya Ni Edgar, Sugarfree and Urbandub.
With 300 top-of-line PCs available for freeplay and tournaments, the occasion set up gaming areas for competitions and offline activities that went with cash prizes and in-game items. Players splurge themselves on various e-Games titles such as "RAN Online," "CABAL Online," "Granado Espada," "Dragonica," "Runes of Magic," "Audition Dance Battle" and "OP7."
Also to be launched by X-Play this year is Yedang Online’s "Band Master." Not only do gamers get to play in a concert-like atmosphere, but they can also play up to six different instruments with other players. Royeca revealed that a TV project is being cooked up for "Band Master," featuring the most popular musicians and unsigned acts. He related, "What’s unique about ‘Band Master’ is it allows for actual garage or indie band set-ups and a unique social networking opportunity."
Likewise of equal hype is the re-introduction of "Audition Dance Battle," a multi-player online casual rhythm game produced by T3 Entertainment, with X-Play as publisher. Promoting the game is Pop Girls, the premiere local response to K-Pop groups. Pop Girls will be releasing a repackaged edition of their self-titled dance album in partnership with "Audition Dance Battle."
X-Play will also unveil "Pro Gaming League" (PGL), the first online game tournament organization that seeks the best Cyberathletes of the Philippines for a chance to be part of a televised online gaming tournament with a whopping P1M cash prize. PGL aims to bring together the best players of "OP7," X-Play’s first person shooting game, and "Defense of the Ancients" or DotA to find the ultimate gaming team. "This will be the future of digital entertainment," Royeca said.
X-Play Online Games Inc. (X-Play), the casual games division of leading online gaming publisher IP e-Games Ventures Inc. (e-Games), unveiled "Superstar," an online game that promises to give the reality-TV search concept a big twist but with the similar noble goal of tapping undiscovered talents.
"Superstar: was announced last April 10 during "Domination IV," e-Games’ grand annual celebration held at SMX Convention Center, Mall of Asia Complex. "Superstar" will be formally launched this May as the country’s first online videoke.
No less than pop star Sarah Geronimo, the biggest product of modern local talent searches, is spearheading the project as endorser. She also lent her voice in singing its theme song "This Is My Dream."
"With the rising popularity of Internet sensations discovered over sites like YouTube and MySpace, ‘Superstar,’ which was developed by Shanda Interactive Entertainment, will serve as a big break for those yet to be discovered," said George Royeca, X-Play’s chief operating officer.
"Domination IV" proved to a perfect venue for "Superstar" as it attracted thousands of gamers just like its previous events. Enthusiasts got to sample the online videoke as idols of superstar wannabes showcase some numbers themselves. Guest stars include soloists Mark Bautista and Rachelle Ann Go and bands Parokya Ni Edgar, Sugarfree and Urbandub.
With 300 top-of-line PCs available for freeplay and tournaments, the occasion set up gaming areas for competitions and offline activities that went with cash prizes and in-game items. Players splurge themselves on various e-Games titles such as "RAN Online," "CABAL Online," "Granado Espada," "Dragonica," "Runes of Magic," "Audition Dance Battle" and "OP7."
Also to be launched by X-Play this year is Yedang Online’s "Band Master." Not only do gamers get to play in a concert-like atmosphere, but they can also play up to six different instruments with other players. Royeca revealed that a TV project is being cooked up for "Band Master," featuring the most popular musicians and unsigned acts. He related, "What’s unique about ‘Band Master’ is it allows for actual garage or indie band set-ups and a unique social networking opportunity."
Likewise of equal hype is the re-introduction of "Audition Dance Battle," a multi-player online casual rhythm game produced by T3 Entertainment, with X-Play as publisher. Promoting the game is Pop Girls, the premiere local response to K-Pop groups. Pop Girls will be releasing a repackaged edition of their self-titled dance album in partnership with "Audition Dance Battle."
X-Play will also unveil "Pro Gaming League" (PGL), the first online game tournament organization that seeks the best Cyberathletes of the Philippines for a chance to be part of a televised online gaming tournament with a whopping P1M cash prize. PGL aims to bring together the best players of "OP7," X-Play’s first person shooting game, and "Defense of the Ancients" or DotA to find the ultimate gaming team. "This will be the future of digital entertainment," Royeca said.