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IPVG jumps into online gaming

Written by: Alexander Villafania, reposted by Joey Alarilla
Publication: Hackenslash
Date published: July 29, 2005 at 12:29 PM

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INTERNET bandwidth distributor Intellectual Property Ventures Group (IPVG) is jumping into the massively popular online gaming business after it recently signed a partnership with Malaysian game publisher Terra ICT to distribute various game titles in the Philippines.

IPVG, which is listed in the Philippine Stock Exchange under the ticker IPVG, would initially introduce a casual online game called Battle Position, developed by Korean firm N.T.G.

IPVG chief operating officer Steve Tsao told hackenslash both companies are in the early stages of their discussions, which would include the distributorship of the game titles held by Terra ICT as well as other long-term goals.

"We'll be making more announcements soon. Right now, we're still discussing plans," Tsao said.

Terra ICT (www.e-games.com.my) publishes more than a dozen games in various genres -- from role-playing and casual games to action and free Flash games.

Tsao revealed that one of IPVG's plans is to establish a subsidiary dedicated to distributing the game, which is set for launch in the next four months.

Tsao noted this is the first time IPVG will enter the consumer space when it is traditionally a company catering to enterprise markets.

He also acknowledged the very competitive online game distributorship business in the Philippines, though he said there is still a big market for casual games, which target the 10- to 30-year-olds.

"We're still a very focused company but because our business is in bandwidth provisioning, our entry into the online game business is one that is easy for us," Tsao said.

Casual games are a genre of online gaming wherein players would only compete against others for a short time. Casual gamers usually play once and then leave the game without worrying about leveling up their characters, unlike in role-playing video games.

Philippine game distributors Level Up! and Mobius.Ph are also in the casual games business, with Hyper Relay from the former and Gunbound from the latter. ALEXANDER VILLAFANIA