GameIndustry.ph

Written by: AMDG team
Publication: Asian Media Development Group website
Date published: February 16, 2009

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iAM Interactive, the online gaming banner of AsianMedia, is making its presence known to the cyber world with the launch of its online portal, www.iam-interactive.com.

The website functions as the official online hub of all IAM Interactive games, namely: Lineage II, Guildwars and the soon-to-be-launched Exteel, all from game developer NCSoft; and the upcoming Go Go Racer from Radiance.
The defining feature is the iAM Wallet, the universal game account management system that gives players the one simple tool they need to manage all their game accounts. Riding on iAM Interactive's tenet of gamer's individuality, iAM Wallet is the culmination of iAM Interactive's goals and efforts to give the gamers what is truly theirs - control over their gaming preferences.

iAM Interactive President Fadzly Yusof stated that "with the new iAM Wallet system, users can manage their accounts across all our games. Our billing partnerships with Singtel and MOL allow our users to purchase credits on prepaid cards, Epins and even on Mobile in Singapore and Malaysia."

All top-notch game features and previews from Lineage II, Exteel, and other great upcoming games are housed in the website. Game extras like image and video downloads are just a click away. Event news and promos are always updated to keep the players in-the-know with the latest happenings in their favorite games. Lastly, they can connect with thousand other players inside the IAM Community site.

The iAM Interactive website is a positive development in AsianMedia's sustained efforts to harness the vast market potential in the Philippines, Malaysia and Singapore, AsianMedia's original market. Not one to rest on its laurels, iAM Interactive is coming up with new plans to acquire strategic market advantage; this time, it intends to delve into free-to-play or F2P gaming services with the arrival of Exteel, a mecha-inspired online shooting game, and Go Go Racer, an anime-styled racing game.

The prospect of an F2P casual game is one step in hauling a big number of gamers - old and new, hardcore and casual gamers alike. The three countries are the primary targets of iAM Interactive in its plans for regional domination.
"Our plans for becoming Philippine's first regional online gaming operator will be fully realized in 2009," said Mr. Yusof.